Spring is almost gone…but these two items we found at The Dieline are spring in a bottle we can keep.
Introduced in 2005, Coca-Cola launched a line of 5 aluminum contoured bottles called the “Magnificent 5″ or M5. Five different studios from five continents were each commissioned to design a bottle. According to Coca-Cola, this visual rebranding [...]
Archive for April, 2007
DRINK ART
Posted in branding, creativity, design, food & drinks on April 25, 2007 | Leave a Comment »
PUSH to TALK
Posted in mobile, outdoor on April 25, 2007 | Leave a Comment »
To demonstrate Solo’s walkie talkie feature, interactive transit shelters with built-in, two way radios were placed in Vancouver, Montreal, Toronto, and Calgary.
When people pushed the button they were connected live to another bus stop in another city.
Nice idea, graphic style looks very much like orange …
(adgoodness)
LIVE ACTION
Posted in outdoor, promotions on April 25, 2007 | Leave a Comment »
Interesting and impressive use of the projection medium as a promotion tool for the new Ninja Turtles release.
Really cool stuff from Sao Paulo!
(advertising for peanuts)
SWEET JOB
Posted in branding, food & drinks on April 25, 2007 | 1 Comment »
Brandon was asked to help Staruss-Elite reposition Pesek Zman, one of the most familiar and beloved brands in Israel .A strong brand of 30 years which found itself looking for ways to stay relevant and interesting today as it was in his youth .
We embarked on a journey full of chocolate, colours and great stories. We took the ”Update Original” approach… which [...]
HOW to INSPIRE INNOVATION?
Posted in creativity, culture, marketing on April 20, 2007 | Leave a Comment »
How can organizations and individuals can generate ideas, stimulate creativity, and ultimately unlock cool.
by trend hunter
(slideshare)
SET YOUR IDEAS FREE
Posted in creativity on April 12, 2007 | Leave a Comment »
Few years ago, Hershey Foods approached Ogilvy with the assignment of creating a spectacular billboard to be displayed in Times Square. Ogilvy responded by creating a retail store in Times Square, with a spectacular billboard on top of it.
Irresponsible? Exactly the opposite. It was a move that was ahead of its time. And an example [...]
50 YEARS of HELVETICA
Posted in culture, design on April 11, 2007 | Leave a Comment »
2007 marks marks the fiftieth anniversary of Max Miedinger and Edouard Hoffmann’s design Helvetica which is widely considered the official typeface of the twentieth century.
Helvetica communicates with simple, well-proportioned letter-forms that convey an aesthetic clarity that is at once universal, neutral, and undeniably modern.
To mark the event MoMA opened a new exhibition: “50 Years of Helvetica” [...]
WONDERFUL
Posted in creativity, on lineadvertising on April 11, 2007 | 1 Comment »
What a lovely, original, clever and funny way to design a web site in order to promote your book!
no one belongs here more than you by Miranda July, Enjoy.
Thank you Einat!
HERE IS TO the CRAZY ONES
Posted in branding on April 11, 2007 | Leave a Comment »
Thank you PSFK for reminding us of this classic piece of Advertising , one that served as a turning point for Apple and helped re shape this remarkable brand and the company’s successful future.
Read the the full story
PROGRESSIVE MARKETING
Posted in branding, marketing on April 10, 2007 | 2 Comments »
How marketing departments which are looking for the next step in their evolution need to be acting:
1. Befriend your customers.
2. Become your market. (Don’t just monitor the competition. Rewrite the rules. Set the pace. Lead. Outdistance your competition. Make them copy you. Force them to up their game.)
3. Breathe your brand.
4. Recruit and direct outside vendors.
5. [...]
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