Listen to Seth Godin at Ted talking about the one main principle of marketing today, when you have 20 minutes.
It’s worth it.
(PSFK)
Archive for June, 2007
DO YOU HAVE A PURPLE COW TO SELL?
Posted in marketing on June 29, 2007 | Leave a Comment »
SNIFF
Posted in Uncategorized on June 28, 2007 | Leave a Comment »
Oh, we love these ads for Au Bon Pain ! They smell really good.
OMG
Posted in TV advertising, advertising, mobile on June 27, 2007 | Comments Off
Funny ad for unlimited texts bundle by Cingular
HUGGIES JEANS
Posted in design, fashion, marketing on June 27, 2007 | 10 Comments »
Huggies Israel launched a limited edition of diapers designed as jeans.
The new line is a product of a cooperation with Shenkar School Of Fashion & Design.
Yes, there are many who think this is silliness at best but we think this is an example of fresh thinking and good marketing.
Diapers could be more than just No.1 [...]
THERE’S NEVER BEEN an IPOD THAT CAN DO…
Posted in TV advertising, advertising on June 26, 2007 | Leave a Comment »
The IPHONE ads. Our favourite is the third.
Simply clever.
NOT A RUNNER.YET.
Posted in TV advertising, advertising on June 24, 2007 | Comments Off
Nike has probably taken inspiration from Dove’s strategy of using normal-sized women in ads by launching a TV campaign featuring an exercise-hater with «man boobs».
Less heroic than the usual ads, much more funny and human.
SUPER SHIRTS
Posted in creativity on June 24, 2007 | Leave a Comment »
OK, this one is not exactly our taste in music nor that it has much to do with branding, but we couldn’t help it. This clip is really cool.
have fun!
ENERGY BOOSTERS
Posted in TV advertising, branding, food & drinks, works on June 24, 2007 | 3 Comments »
We love all of our projects of course, but every once in a while there is a very special one who makes us burst with pride!
Such one is the new line of Energy functional granola bars, which was created by Brandon as part of a repositioning assignment.
The new line includes 6 different bars, varied in functions, [...]
SMILING ALL THE WAY to the BANK
Posted in brand experience, branding, works on June 24, 2007 | 1 Comment »
When the good people from Bank Adanim approached us last summer, it was a small and quiet old fashioned bank specializing in mortgages and competing with the mortgage departments of the giant banks in the country.
We looked for new ways to turn this down side to an up side and offered them to position the bank as [...]
the NEXT OLYMPIC LOGO
Posted in branding, design on June 18, 2007 | Leave a Comment »
This is the logo for the 2012 olympic games in London .
The spikey emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the games.
Tony Blair: “When people see the new brand, we want them to be inspired to make a [...]
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