When the good people from Bank Adanim approached us last summer, it was a small and quiet old fashioned bank specializing in mortgages and competing with the mortgage departments of the giant banks in the country.
We looked for new ways to turn this down side to an up side and offered them to position the bank as the only Private Bank in the mortgages category.
A Private Bank which is open for all, no matter how big or small their account is.
The new positioning launched an entirely new approach which led to some exciting and innovative products such as Dynamic Mortgage, brand new internal design of branches, face lift to web site, unique customer relations and advertising campaign.
Here are some examples, designed by our dear friends at Dear:
1. New logo
2. Mortage in a Box , a special kit including all the relevant documents of the loan
3. Survival for the big move :
4. Rates calulating tool:
5. Direct mail:
6. Ads and posters