Tucked literally between two buildings on Avinguda del Portal de l’Angel, the Happy Pills shop would be fairly easy to miss.
Once inside, you’re met by a wall of various gummie candies. You pick what size “prescription” you want, then you fill the bottle up to your liking. After that, they seal the bottle with a [...]
Archive for October, 2007
HAPPY BARCELONA
Posted in branding, creativity, design, food & drinks, marketing, packaging, retail on October 23, 2007 | 2 Comments »
FREE RICE
Posted in cause marketing, web on October 23, 2007 | Leave a Comment »
What a lovely idea!
Free Rice has two goals:
Provide English vocabulary to everyone for free.
Help end world hunger by providing rice to hungry people for free.
This is made possible by the sponsors who advertise on this site, such as Apple, Office Depot, Toshiba.
FreeRice began on 7 October 2007, so far 137,769,030 have been donated .
THIS is NEW YORK CITY
Posted in TV advertising, advertising, print, travel on October 19, 2007 | 1 Comment »
An advertising campaign titled “This is New York City” will feature outdoor posters, internet advertising and a TV spot. Plus, the NYCVisit website features ways for visitors to plan their trip.
The city will spend $30 million over one year to compete with other U.S. cities for tourism bucks (for instance, Las Vegas spends $127 million [...]
HOW TO WRITE OFF and ON LINE?
Posted in web, writing on October 18, 2007 | Leave a Comment »
1. It’s essential to have clear objectives. Any piece of online communication that doesn’t have clear-cut objectives comes over as chinless and indecisive. Many printed documents have gotten away with being chinless and indecisive in the past, but no more—possibly due, in part, to online influences. If they’re going to be taken seriously today, printed [...]
FOCUS GROUPS
Posted in advertising on October 16, 2007 | Leave a Comment »
A group of Arnold creatives have become so frustrated with focus groups that they’ve created a project to find out what would happen if one of the greatest ads of all time was put into research
So true, so sad.
(PSFK)
CTRL, ALT, DELETE DESIGN
Posted in art, creativity, culture on October 15, 2007 | 1 Comment »
(silk road gallery)
MINI YOYO
Posted in outdoor on October 15, 2007 | Leave a Comment »
This massive billboard shows a hand with a long string attached to it and full size Mini dangling at bottom! What makes this ad really special is that the car moves vertically up and down the string on invisible rails, as if it was a yo-yo!
(DPKM)
THE BEAN
Posted in print on October 13, 2007 | Leave a Comment »
We love this McCafe ad.
BLACK IS the NEW RED?
Posted in branding, print on October 13, 2007 | Leave a Comment »
The Economist has changed their advertising capaign from the classic red background with white copy to an illustrated version. Interesting to see that no matter the colour and style change, the core of the brand stays the same and so does the brand distinctive voice.
“The success of the ‘white out of red’ campaign was based [...]
BUY ONE, GET ONE TREE
Posted in cause marketing, on lineadvertising, promotions on October 13, 2007 | Leave a Comment »
Innocent drinks has launched nice little initiative where they are vowing to plant a tree in rural India and Africa for every large carton of juice purchased.
Each carton contains a unique code which can be registered online. Innocent then uses that money to invest in tree planting schemes with local community groups.
Local groups are allowed [...]
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