The application economy is anything that provides the consumer with things that are useful.
So if you want consumers to take note of your advertising you need to be:
a) Useful
b) Foster useful interactions
c) Be available where and when I want
Usefulness
Any experience is useful when it’s meaningful and serves a purpose…
Utility
Utility = interaction that delights us in [...]
Archive for February, 2008
THE APPLICATION ECONOMY
Posted in advertising, culture, marketing on February 28, 2008 | Leave a Comment »
DON’T TRY TO BE ORIGINAL
Posted in art, design on February 26, 2008 | Leave a Comment »
…JUST TRY TO BE GOOD.
Enjoy this inspiring and beatiful Paul Rand tribute film.
HAPPY MORNINGS?
Posted in TV advertising, advertising on February 23, 2008 | Leave a Comment »
Great ad for P&G Fogers ,dramatizes a problem most of us can relate to.
Read about the evolution in P&G advertising, from patronizing “Real” moments to human truth, here.
GUM by NUMBERS
Posted in advertising, food & drinks, outdoor on February 23, 2008 | 1 Comment »
To tackle the problem of chewing gum on the streets, Hubba Bubba put up fun, interactive “paint by numbers”-style posters that use different flavours of chewing gum as the colour palette, encouraging people to become artists rather than litterbugs.
(ibelieveinad)
TEA?
Posted in food & drinks, packaging on February 17, 2008 | 1 Comment »
Some beautiful tea packaging ideas to celebrate winter.
A travel kit by leaf
Treleela terrific pochettes which are made to replicate the experience of a traditional good brew. Simply tear where the arrows tell you to, attach the wings on each side of your favorite mug, and pour hot water over the opening.
Functional tea by Republic Of [...]
DIESEL WINDOWS @ BARCELONA
Posted in fashion, retail on February 17, 2008 | Leave a Comment »
PEPSI in the RAW
Posted in advertising, design, food & drinks on February 15, 2008 | 2 Comments »
Pepsi has decided to try and woo the health conscious people of the world with it’s newest Pepsi incarnation, Pepsi Raw. The fizzy caramel cola we all know is losing the artificial ingredients and are instead being replaced by apple extract, coffee leaf, cane sugar, and sparkling water. This change will also drop the drink [...]
DREAM JOB
Posted in Uncategorized on February 15, 2008 | Leave a Comment »
Found this ad in PSFK:
We (innocent) are looking for a writer to come and work full time at our place in London.
We recently made a decision to have a go at running our own in-house agency, and we need someone who can come and write lots of classic innocent stuff. That means that this person [...]
THIS IS MODU
Posted in mobile, works on February 14, 2008 | 2 Comments »
We just came back from GSMA mobile world congress in Barcelona.We were kindly invited there by the lovely people at modu, with whom we were lucky enough to work on corporate identity and creative concepts for this exciting event .
Together with more than 90 employees and partners, we took a day trip from Tel Aviv to Barcelona to witness the [...]
SWEET ORANGE
Posted in TV advertising, advertising on February 13, 2008 | Leave a Comment »
A sweet and lovely candy from our friends at orangeand Reuveni Pridan IPG, Israel.
Enjoy this TV ad for the new loyalty programme at orange, copy reads something like : there is always a new way to make someone happy…
Well with this great story, music and super kid…they certainly made us very happy!
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