THIS IS MODU

We just came back from GSMA mobile world congress in Barcelona.We were kindly invited there by the lovely people at modu, with whom we were lucky enough to work on corporate identity and creative concepts for this exciting event .

Together with more than 90 employees and partners, we took a day trip from Tel Aviv to Barcelona to witness  the buzz, excitement and curiosity around modu.Visitors were literally flocking around the tiny booth, potential partners and members of the press were crowded in the hospitality suit, wanting to know and see for themselves what this fuss is all about and who or what the hell is this modu?

Well, modu is the new clever invention coming straight from the people who brought the memory stick to this world, led by the visionary Dov Moran.

The modu concept  is  unique  in the mobile world, which like all fantastic inventions is quite simple really.

modu concept  is all about transformations, morphing, flexibility and boundless possibilities.

modu takes the regular mobile  handset concept and breaks it to two pieces, then you are left with:

1. modu – a sleek & tiny fully functional phone, which carries your data, memory and contacts all around.

2. jacket – the cover, in charge of looks and enhanced functionality.

now, imagine  you could take this little modu, slip it  into a variety of stylishly designed modu jackets and turn it into a multitude of different phones or devices in a matter of seconds, without needing to pay as much for those devices as you would if they were standalone products — sounds interesting, right?

But the dream does not stop here. modu has lots of friends, called modu mates. these guys are  modu-enabled consumer electronic devices such as Personal Music Players, Digital Cameras or DECT Phones. By slipping modu into modu mates you can infuse wireless capabilities to these mates.

Add to all of the above the affordable pricing, and you have, most likely, a winner.

The modu phone will be available from the 1 October in Israel, Italy and Russia to start with.

See catalogue here, read engadet fantastic report,with some more pictures.

modu flags:

modu billboard at the heart of the exhibition zone:

concept:brandon/ design:nascent

modu small booth is getting huge attention:

modu hospitality suit from the outside:

modu hospitalty from the inside, presenations are happening eveywhere…

modu display panels inside presentation room:

    

   

modu celebrity, posing to the non stop clicks of media cameras

good luck modu boys and girls, it was fun.

-more reviews from Barcelona unveiling:

zdnet,gizmodo, treehugger, pocketlint, cnet , springwise