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Archive for February 28th, 2008

THE APPLICATION ECONOMY

Posted in advertising, culture, marketing on February 28, 2008 | Leave a Comment »

The application economy is anything that provides the consumer with things that are useful.
So if you want consumers to take note of your advertising you need to be:
a) Useful
b) Foster useful interactions
c) Be available where and when I want
Usefulness
Any experience is useful when it’s meaningful and serves a purpose…
Utility
Utility = interaction that delights us in [...]

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