So, just what does a man in Algeria between the ages of 40 and 45 feel about the McDonald’s brand? Or what does a woman in the Philippines between the ages of 26 and 30 think of Google’s brand? Brandchannel’s Brandjunkies discover what brandjunkies around the globe have to say about all things branding, from [...]
Archive for March, 2008
BRAND JUNKIES 2008
Posted in branding on March 31, 2008 | 2 Comments »
THE GUARDIAN POSTERS
Posted in advertising, print on March 28, 2008 | Leave a Comment »
MY BETTER IS BETTER
Posted in TV advertising, advertising on March 28, 2008 | Leave a Comment »
This new ad from Nike just makes you feel so good.
DRAWING ROOM
Posted in TV advertising, advertising on March 28, 2008 | Leave a Comment »
Beautiful, playful spot for the Playstation Network.
FUTURE TRENDS
Posted in trends on March 26, 2008 | Leave a Comment »
Ben Hourahine the Futures Editor of Leo Burnett has put together a concise film of all that’s going on in the trends world.
MMMM
PACKAGING
Posted in food & drinks, packaging on March 10, 2008 | Leave a Comment »
Great food packaging ideas we found at the package gallery:
Sivaris rice, the graphic design is based exclusively on typography and color to distinguish the different varieties of rice. The packs are made with tubes and lids already existing in the marketplace, while the graphics are laser printed on kraft paper labels which are then adhered to the [...]
EQUALITY
Posted in advertising, food & drinks, print on March 9, 2008 | 1 Comment »
A somewhat provocative ad from McDonalds, Sweden
“We don’t hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians.”
At bottom: “Nor Swedes, South Koreans or Norwegians. We hire individuals. We don’t care what your surname is. Because ambition and determination have nothing to do with your nationality. McDonald’s is one of the most integrated companies in [...]
THE MESSAGE AND THE BOTTLE
Posted in advertising, food & drinks, outdoor on March 9, 2008 | Leave a Comment »
colours
Posted in creativity, design, marketing, on lineadvertising, promotions, web on March 9, 2008 | Leave a Comment »
2 interesting and colourful ideas to celebrate incoming spring:
1. The sound of color from The Gap.
5 colours, 5 musicians, 5 directors
2. My color, My idea from Pantone, inviting designers and the public to talk about colours and inspiration.
DESIGN for ALL
Posted in design, food & drinks, marketing, packaging, retail, trends on March 6, 2008 | Leave a Comment »
Fallon strategic planners Aki Spicer and Alyson Heller explore the 360° influence that modern design has on the experience of brands.
(slideshare)
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