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Archive for July, 2008

BRAND TYPES

Posted in branding on July 18, 2008 | 1 Comment »

Brandsmiths monitors the impact and influences of economies, trends, business and political developments upon brands, their owners and their markets.
“We have determined that there are seven brand ‘planets’ – some will evolve, some will thrive, some will survive and some will disappear into a black hole if – or when -recession bites,” said Chris Cleaver, [...]

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