Posted in brand experience, fashion, marketing on March 24, 2009 | Leave a Comment »
H&M spring summer collection is launched online with a
minisite . Users can change the models’ outfit just with a click,
the changing dress effect is great. The collection is connected
with Facebook, you can actually comment each single outfit
on the social network just like you do with your
friends’ photos (great brand connection with the youth)
hm.com
(www.adverblog.com)
Posted in branding, marketing on March 23, 2009 | Leave a Comment »
Brandchannel’s 2009 brandjunkie awards, highlighting the thoughts
of more than 4,000 marketers around the world.
Which brand provided the best retail environment?
The Top Five: Apple, Target, Walmart, Starbucks, Ikea
Which brand launched the quirkiest name?
The Top Five: Snuggie, Koodo, Ziggo, Cuil, Timeless
Which brand produced the most innovative and enticing packaging ?
The Top Five: Apple, Coca-Cola, Method, Pepsi, Innocent [...]
Posted in branding, creativity, food & drinks on March 22, 2009 | Leave a Comment »
All the way from NZ… a light hearted brand.
Fresh ads for “just” orange juice. Advertising Agency:
Zephyr WPD, Auckland, Australia
www.arano.co.nz
Posted in Uncategorized on March 17, 2009 | Leave a Comment »
After launching a new design in January, PepsiCo retains Arnell Group to redesign its Tropicana Pure Premium orange juice cartons as part of its new ad campaign. Consumers revolt and demand the old packaging back. Two months and a reported US$ 35 million later, PepsiCo reverts back to the original Tropicana packaging.
(www.brandchannel.com)
Posted in branding, food & drinks, marketing on March 16, 2009 | Leave a Comment »
I’m not a snob about coffee – I like instant. Also, I am a big fan of the
Starbucks brand. The marketing world is being sceptical about its new
launch of Starbucks Instant coffee… I am not sure,
with the right brand and good brand work it just might work.
More on
www.youtube.com/watch?v=c1YU5kRmDUo
Posted in advertising on March 16, 2009 | Leave a Comment »
Sale ads can be as powerful as image ads.
Advertising Agency: Lowe & Partners Malaysia
www.adsoftheworld.com
Posted in packaging on March 15, 2009 | Leave a Comment »
A real eco friendly bottle!
The 360 Paper Bottle is the first of its kind in the world, and a true environmentally-friendly solution to the problem of plastic water bottles. Done very nicly by
www.brand-image.fr
Posted in advertising, outdoor on March 14, 2009 | Leave a Comment »
This massive “floor sticker” in an Jakarta Indonesia shopping center done by Perwanal Saatchi & Saatchi is an ad for pet shop JAKPETZ and promotes Flea Spray, the people walking on the ad look disgustingly flea-like…
You can always be creatve and effective even with dog flea spray.
Posted in branding, creativity, packaging on March 13, 2009 | Leave a Comment »
Who is dressing Coca Cola bottles ? It stareted with Cavalli in Italy, than Manolo Blahnik
and now designed by French designer Nathalie Rykiel. ( the daughter of famous fashion designer Sonia Rykiel )
Do you feel like having a coke ? ( I DO )
Posted in brand experience, branding, creativity on March 12, 2009 | Leave a Comment »
Some lucky LEGO employees get a business card like this, they even try to match the look of the minifig (gender, hair, glasses) to the person.
A brilliant way for LEGO to use their brand and to create some happiness along the way.
(chief happiness officer)
