http://brandonblog.wordpress.com In this new blog Limor Erlichman and the Brandon team will gather fresh news from here and there about the stuff we love:brands, Branding, advertising, marketing and design. We promise to update the blog regularly and hope you will make it your daily source of inspiration. Wed, 22 Jul 2009 11:39:47 +0000 http://wordpress.com/ en hourly 1 http://www.gravatar.com/blavatar/4492a212e10341c4346688f4acb3b02b?s=96&d=http://s.wordpress.com/i/buttonw-com.png http://brandonblog.wordpress.com NEW ENGLAND AQUARIUM CAMPAIGN http://brandonblog.wordpress.com/2009/07/22/new-england-aquarium-campaign/ http://brandonblog.wordpress.com/2009/07/22/new-england-aquarium-campaign/#comments Wed, 22 Jul 2009 11:31:49 +0000 brandonblog http://brandonblog.wordpress.com/?p=1516 ]]>

Nice ad campaign by: Mullen, Boston, USA

A1

A2

A3

and the digital – New England Aquarium: Seal Pong
Agame

(dsoftheworld.com)

Posted in advertising ]]> http://brandonblog.wordpress.com/2009/07/22/new-england-aquarium-campaign/feed/ 2 brandonblog A1 A2 A3 Agame HELP REMEDIES – HAPPY PILLS http://brandonblog.wordpress.com/2009/07/22/help-remedies-%e2%80%93-happy-pills/ http://brandonblog.wordpress.com/2009/07/22/help-remedies-%e2%80%93-happy-pills/#comments Wed, 22 Jul 2009 11:11:27 +0000 brandonblog http://brandonblog.wordpress.com/?p=1504 ]]>

Help Remedies has just relaunched their packaging. Great work !
“Help is a new brand of over-the-counter healthcare products. Our mission is to make solving simple health issues simple. We find the best solution there is, and take away everything else”. Help Remedies first two products “Help I have a headache” and “help I’ve cut myself” launched in April 2008. They generated significant press attention from design, eco, lifestyle, business and media as well as sales both online and through selected retailers. The packaging is made of molded paper pulp and a bio plastic made primarily of corn.

RR2

RR3

R4

RR5

RR6R8

More on their site: (www.helpineedhelp.com)
Rsitr

Posted in branding, marketing, packaging ]]> http://brandonblog.wordpress.com/2009/07/22/help-remedies-%e2%80%93-happy-pills/feed/ 0 brandonblog RR2 RR3 R4 RR5 RR6 R8 Rsitr BUMPER STICKERS, FOR YOUR SHOES! http://brandonblog.wordpress.com/2009/07/22/bumper-stickers-for-your-shoes/ http://brandonblog.wordpress.com/2009/07/22/bumper-stickers-for-your-shoes/#comments Wed, 22 Jul 2009 10:09:16 +0000 brandonblog http://brandonblog.wordpress.com/?p=1500 ]]>

“Bumper Stickers” for your sneakers… why not ?!

Bum1

Bum2

(blog.makezine.com)

Posted in creativity, fashion ]]> http://brandonblog.wordpress.com/2009/07/22/bumper-stickers-for-your-shoes/feed/ 0 brandonblog Bum1 Bum2 STARBUCKS NEW CONCEPT http://brandonblog.wordpress.com/2009/07/22/starbucks-new-concept/ http://brandonblog.wordpress.com/2009/07/22/starbucks-new-concept/#comments Wed, 22 Jul 2009 09:33:29 +0000 brandonblog http://brandonblog.wordpress.com/?p=1496 ]]>

Starbucks’ is launching in July a new “neighborhood” concept store under
the name “15th Avenue Coffee & Tea” (“Inspired by Starbucks”)
that adds beer wine, new food choices and live entertainment to the menu.
Starbucks sees it as:”the next evolution in coffee”.
The first three cafés will be in Seattle.

It will be intresting to see how it goes…

S1

S2

Posted in brand experience, food & drinks, retail ]]> http://brandonblog.wordpress.com/2009/07/22/starbucks-new-concept/feed/ 0 brandonblog S1 S2 RED BULL COLA PROMOTIONAL BOX http://brandonblog.wordpress.com/2009/07/21/red-bull-cola-promotional-box/ http://brandonblog.wordpress.com/2009/07/21/red-bull-cola-promotional-box/#comments Tue, 21 Jul 2009 18:05:18 +0000 brandonblog http://brandonblog.wordpress.com/?p=1490 ]]>

A beautiful package design for a Red Bull Cola promotional piece.
Using a sturdy wood box, and real samples of the 17 natural ingredients of the cola, Design Friendship created a great presentation of the unseen raw material that goes into the drink.

RED1

RED 2

Posted in creativity, design, food & drinks ]]> http://brandonblog.wordpress.com/2009/07/21/red-bull-cola-promotional-box/feed/ 0 brandonblog RED1 RED 2 PERRIER’S ‘SOCIAL MEDIA’ PACKAGING http://brandonblog.wordpress.com/2009/07/21/perrier%e2%80%99s-%e2%80%98social-media%e2%80%99-packaging/ http://brandonblog.wordpress.com/2009/07/21/perrier%e2%80%99s-%e2%80%98social-media%e2%80%99-packaging/#comments Tue, 21 Jul 2009 16:55:50 +0000 brandonblog http://brandonblog.wordpress.com/?p=1486 ]]>

Perrier is making a comment on our age of digital conversation with this
new packaging developed by HartlandVilla, a graphic studio based in Paris.
Each product is wrapped in packaging that has bubbles of conversation

PE1

PE2

(www.psfk.com)

Posted in food & drinks, packaging ]]> http://brandonblog.wordpress.com/2009/07/21/perrier%e2%80%99s-%e2%80%98social-media%e2%80%99-packaging/feed/ 0 brandonblog PE1 PE2 LEVI’S NEW CAMPAIGN – GO FORTH http://brandonblog.wordpress.com/2009/07/21/levis-new-campaign-go-forth/ http://brandonblog.wordpress.com/2009/07/21/levis-new-campaign-go-forth/#comments Tue, 21 Jul 2009 16:46:49 +0000 brandonblog http://brandonblog.wordpress.com/?p=1475 ]]>

Levi’s new campaign-titled Go Forth by Wieden + Kennedy Portland draws
on the brand’s heritage as the American jeans.
The Levi’s brand has been incoherent in the last few years, having lost the strong position it struck in the 80s and 90s. Go Forth campaign wants to reflect the brands history but also to refresh and reinvent the idea of a pioneering spirit for the times in which we live.
One can ask is it Levi’s or Abercrombie & Fitch?!

L1

L2

L4

L3

L5

L6

The new website: ( goforth.levi.com)
L8
TV spot

L7

Posted in advertising, branding, fashion ]]> http://brandonblog.wordpress.com/2009/07/21/levis-new-campaign-go-forth/feed/ 0 brandonblog L1 L2 L4 L3 L5 L6 L8 L7 OFFICE 2010: THE MOVIE http://brandonblog.wordpress.com/2009/07/14/office-2010-the-movie/ http://brandonblog.wordpress.com/2009/07/14/office-2010-the-movie/#comments Tue, 14 Jul 2009 10:05:51 +0000 brandonblog http://brandonblog.wordpress.com/2009/07/14/office-2010-the-movie/ ]]>

(www.youtube.com/watch?v=VUawhjxLS2I)

Office 2010

Posted in advertising, creativity, on lineadvertising ]]> http://brandonblog.wordpress.com/2009/07/14/office-2010-the-movie/feed/ 0 brandonblog Office 2010 THE OLYMPUS PEN STORY http://brandonblog.wordpress.com/2009/07/08/the-olympus-pen-story/ http://brandonblog.wordpress.com/2009/07/08/the-olympus-pen-story/#comments Wed, 08 Jul 2009 14:41:36 +0000 brandonblog http://brandonblog.wordpress.com/?p=1466 ]]>

A beautiful stopmotion film by Olympus ( amazing what you can do with a camera )
(www.youtube.com/watch?v=m9Et7UQh1tg)

O1

Posted in advertising, brand experience, creativity ]]> http://brandonblog.wordpress.com/2009/07/08/the-olympus-pen-story/feed/ 0 brandonblog O1 IT’S A TOAST AD http://brandonblog.wordpress.com/2009/07/07/its-a-toast-ad/ http://brandonblog.wordpress.com/2009/07/07/its-a-toast-ad/#comments Tue, 07 Jul 2009 16:52:29 +0000 brandonblog http://brandonblog.wordpress.com/?p=1460 ]]>

Nice ads by Pat the Baker – the toast of ireland.
Advertising Agency: Bloom, Dublin, Ireland.
Published: March 2009

T1

T2

T3

(www.adsoftheworld.com)

Posted in advertising ]]> http://brandonblog.wordpress.com/2009/07/07/its-a-toast-ad/feed/ 0 brandonblog T1 T2 T3