Indeed there is so much more to a brand than it’s package but when the package is done right, capturing the brand’s story, spirit and soul and conveys it differently from it’s competitors on the shelf – it is the no. 1 branding tool.
At the moment of truth. One on One. At the point of purchase.
We love nice packages, especially those who makes the every day, ordinary products looking so good.
Here are some great stuff from the coolhunter
and here are some more we like very much…