Personal design is apparently a big topic in the sports indusrty.
As we learned from the posts in Coolhunting and BKRW, the 1,750 square meter Paris Adidas Sport Performance store occupies two floors on the Avenue de Champs Elysees and features the widest selection of Adidas product in France.
The store has a futuristic look, and at the same time is very “people focused” focusin on ergonomics and functionality .
With just a few steps walking and running on a catwalk-style scanner, foot and pressure sensors analyze shape, size and pressure points. Customers enter details like color and accents on a large touch screen. An interactive “virtual mirror” allows the user to try on their personalized shoe (or any other shoe) without taking off their own. And last but not least, the new scan table picks up RFID technology embedded in the shoes to display specific product information
And if you fancy a quick video tour:
We are not very athletic (and that’s an understatement) but we love great ideas and good design to follow, and if we are not mistaken it is Nike who has been there first, in the spheres of full customization.
We are not familiar with all Nike retail spaces but we remember a lovely Coolhunting (again…) post from 2 years ago about Nike ID design lab shop in New york, which took a complete different direction from Adidas, to a more personal, stylish, uber exclusive boutique.