Wieden + Kennedy London’s first brand campaign for The Guardian breaks on Monday 12 March. This is the first brand advertising The Guardian has launched in almost a decade. The work highlights the core values upon which The Guardian is founded. Four executions, each one covering a different aspect of the Guardian’s values. The use of bold colour and design reflects The Guardian itself, which offers colour on every page.Fresh, vibrant and dynamic Art Direction that makes you stop.
Copy that makes you think.
And logo that looks as if it is a part of the message, not a signature.
No tag line as well.
(from welcome to optimism)