H&M strategy of collaborating with singers and fashion designers has been quite successful with either Madonna, Viktor&Rolf, Stella McCartney.
Here is the new M- by Madonna spring collection ad
The commercial preview in Hong Kong
…and the outfits
The next in-line will be Kylie Minogue who has designed a swimwear line of 15 designs under the claim “H&M loves Kylie.The new collection will be on H&M stores worldwide by may 2007.
10% of the benefits will go to the international charity WaterAid that provides water to the poorest areas around the globe.