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Archive for April, 2007

Spring is almost gone…but these two items we found at The Dieline are spring in a bottle we can keep.

Introduced in 2005, Coca-Cola launched a line of 5 aluminum contoured bottles called the “Magnificent 5” or M5. Five different studios from five continents were each commissioned to design a bottle. According to Coca-Cola, this visual rebranding aimed at discerningly creative consumers, will be found only at “the world’s most exclusive clubs and lounges.”

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And the Perrier Art Collection, released in 2006, have now become collectors items due to their well designed packaging.

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PUSH to TALK

To demonstrate Solo’s walkie talkie feature, interactive transit shelters with built-in, two way radios were placed in Vancouver, Montreal, Toronto, and Calgary.

When people pushed the button they were connected live to another bus stop in another city.

Nice idea, graphic style looks very much like orange

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(adgoodness)

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LIVE ACTION

Interesting and impressive use of the projection medium as a promotion tool for the new Ninja Turtles release.

Really cool stuff from Sao Paulo!

(advertising for peanuts)

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SWEET JOB

Brandon was asked to help Staruss-Elite reposition Pesek Zman, one of the most familiar and beloved brands in Israel .A strong brand of 30 years which found itself looking for ways to stay relevant and interesting today as it was in his youth .

We embarked on a journey full of chocolate, colours and great stories. We took the “Update Original”  approach… which basically meant : 
let’s get  back to the original principles and IDEA of the brand!…but with a much more contemporary attitude.

The new position inspired the  new TV campaign  , which we love very much , created by Y&R.

and a new product and packaging graphics, designed by Baruch Nae.

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How can organizations and individuals can generate ideas, stimulate creativity, and ultimately unlock cool.

by trend hunter

(slideshare)

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SET YOUR IDEAS FREE

Few years ago, Hershey Foods approached Ogilvy with the assignment of creating a spectacular billboard to be displayed in Times Square. Ogilvy responded by creating a retail store in Times Square, with a spectacular billboard on top of it.

Irresponsible? Exactly the opposite. It was a move that was ahead of its time. And an example of where our business is headed.

The days of filling prescriptions with just print, TV, radio and billboards is not just over but recommending that today will get your agency in trouble with your client. Truly.

We couldn’t agree more, read the full story

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** The sign has 34 dimensional props, four steam machines, over 4,000 chasing lights, 30 programmable gel lights, 56 neon channel letters, 14 front-lit signs, and just about every other major signage technique utilized today.

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2007 marks marks the fiftieth anniversary of Max Miedinger and Edouard Hoffmann’s design Helvetica which is widely considered the official typeface of the twentieth century.

Helvetica communicates with simple, well-proportioned letter-forms that convey an aesthetic clarity that is at once universal, neutral, and undeniably modern.

To mark the event MoMA opened a new exhibition: “50 Years of Helvetica” which will be on display from April 6, 2007 to March 31, 2008 .

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sandiBee’s

Here is a clip from Helvetica the new full length documentary  film now screening, the clip features Neville Brody & Rick Poynor .

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