COS the new fashion-concept by was launched last week
COS (Collection of Style) designed for consumers who wants quality and timelessness but ‘feels a bit silly paying for the name and not the garment’. These are iconic, enduring styles, described by Rebekka Bay (COS’s womenswear designer) as ‘essentials, not basics’.
Every touch-point of the brand has been considered, from the design of the carrier bag to the selection of lifestyle products sold in the store (from bicycles to bodycare)- which sit naturally together.
The stand-alone flagship store on Regent Street has been designed by William Russell of Pentagram and feels more like a sophisticated boutique than a high street fashion store.
Here is a video report from Monocle