Few years ago, Hershey Foods approached Ogilvy with the assignment of creating a spectacular billboard to be displayed in Times Square. Ogilvy responded by creating a retail store in Times Square, with a spectacular billboard on top of it.
Irresponsible? Exactly the opposite. It was a move that was ahead of its time. And an example of where our business is headed.
The days of filling prescriptions with just print, TV, radio and billboards is not just over but recommending that today will get your agency in trouble with your client. Truly.
We couldn’t agree more, read the full story
** The sign has 34 dimensional props, four steam machines, over 4,000 chasing lights, 30 programmable gel lights, 56 neon channel letters, 14 front-lit signs, and just about every other major signage technique utilized today.