Brandon was asked to help Staruss-Elite reposition Pesek Zman, one of the most familiar and beloved brands in Israel .A strong brand of 30 years which found itself looking for ways to stay relevant and interesting today as it was in his youth .
We embarked on a journey full of chocolate, colours and great stories. We took the “Update Original” approach… which basically meant :
let’s get back to the original principles and IDEA of the brand!…but with a much more contemporary attitude.
and a new product and packaging graphics, designed by Baruch Nae.