We love all of our projects of course, but every once in a while there is a very special one who makes us burst with pride!
Such one is the new line of Energy functional granola bars, which was created by Brandon as part of a repositioning assignment.
The new line includes 6 different bars, varied in functions, colour and flavour:
1. Boost : enriched with caffeine designed for the daily “off peaks”
2. Daily : enriched with Vitamin Complex designed for the general wellbeing
3. Start : enriched with Omega 3 designed as a breakfast fix
4. Sport : enriched with L-Carnitine and Amino Acid designed for the GYM
5. Light : enriched with L-Carnitine and Fibers designed to help the Diet
6. Enjoy: enriched with …chocolate, designed to quick indulgent
The new bars are welcomed by consumers with great enthusiasm at the stores!
Package design and concept : Studio Baruch Nae
Launch TV Campaign by Adler Homski:
Wow – you’ve done it again. This is an exceptional product design and a great launch! I can see why this product works for a few reasons off the bat – 1- the category for energy/health products is really strong now 2- the look of the product is fresh, interesting and expressive all in one and 3- the TV ad is very well-executed. Whoowhoo!!
you should be proud my dears!!!
the branding is so focused & exact…
pls forgive me for saying…the TV spot doesnt reach the level…
indeed these packages stand out and are lovely. it would make more sense though if it was a Unilever product as the concept seems completely stolen from their logo.