Huggies Israel launched a limited edition of diapers designed as jeans.
The new line is a product of a cooperation with Shenkar School Of Fashion & Design.
Yes, there are many who think this is silliness at best but we think this is an example of fresh thinking and good marketing.
Diapers could be more than just No.1 and No.2 containers, they are the baby’s main clothing piece and sometimes the only piece of cloth during summer, so why not give them the look and feel of cloth?
The display in the pop store they launched launched for the launch: