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Archive for February, 2008

The application economy is anything that provides the consumer with things that are useful.

So if you want consumers to take note of your advertising you need to be:
a) Useful
b) Foster useful interactions
c) Be available where and when I want

Usefulness
Any experience is useful when it’s meaningful and serves a purpose…

Utility
Utility = interaction that delights us in some way.

Ubiquity
Brands and businesses who can distribute value across these endless touch points in effective ways will tap into new markets and solidify existing ones.

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(logic+emotion, psfk)

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DON’T TRY TO BE ORIGINAL

…JUST TRY TO BE GOOD.

Enjoy this  inspiring and beatiful Paul Rand tribute film.

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Great ad for P&G Fogers  ,dramatizes a problem most of us can relate to.

Read about the evolution in P&G advertising, from patronizing “Real” moments to human truth, here.

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GUM by NUMBERS

To tackle the problem of chewing gum on the streets, Hubba Bubba put up fun, interactive “paint by numbers”-style posters that use different flavours of chewing gum as the colour palette, encouraging people to become artists rather than litterbugs.

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(ibelieveinad)

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TEA?

Some beautiful tea packaging ideas to celebrate winter.

A travel kit by leaf

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Treleela terrific pochettes which are made to replicate the experience of a traditional good brew. Simply tear where the arrows tell you to, attach the wings on each side of your favorite mug, and pour hot water over the opening. tea-013.jpg

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Functional tea by Republic Of Tea , we love it  for its  copy, design and promises

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Organic tea sampler by tnik tea

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Elegant patterns for Harney & Sons

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ricky’s Chinese take away style containers

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PEPSI in the RAW

Pepsi has decided to try and woo the health conscious people of the world with it’s newest Pepsi incarnation, Pepsi Raw. The fizzy caramel cola we all know is losing the artificial ingredients and are instead being replaced by apple extract, coffee leaf, cane sugar, and sparkling water. This change will also drop the drink anywhere from 10-30 calories,. As of now Pepsi Raw will only be served in certain bars and clubs in London, Manchester, Glasgow, Brighton, Birmingham, Leeds and Liverpool.

Judging by the content and shape of this lovely bottle and graphic design, it should be tasting very very good.

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The raw ads that go along with it, naturally…

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(kitsune noir)

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