So, just what does a man in Algeria between the ages of 40 and 45 feel about the McDonald’s brand? Or what does a woman in the Philippines between the ages of 26 and 30 think of Google’s brand? Brandchannel’s Brandjunkies discover what brandjunkies around the globe have to say about all things branding, from which brand is the world’s most inspiring to which one is in most need of a rebrand. Pay close attention—some of the results may surprise you.
What brand would you most like to sit next to at a dinner party?
The Top Five: Apple, Virgin, Google, Coca-Cola, Nike
What brand, if sent back 100 years, would have the biggest impact on the course of history?
The Top Five: Apple, Microsoft, Google, Coca-Cola, Ford
What brand that no longer exists would you resurrect?
The Top Five: None, PanAm, Atari, TWA, Cingular
Which brand do you want to argue with?
The Top Five: Microsoft, Apple, None, Coca-Cola, McDonald’s
Which brand inspires you the most?
Top Five Answers: Apple, Nike, Coca-Cola, Google, Starbucks
If you were to describe yourself as being a brand, what brand would you be?
Top Five Answers: Apple, Nike, Coca-Cola, Virgin, BMW
If you could rebrand any brand, what brand would it be?
Top Five Answers: Microsoft, USA, Ford, Coca-Cola, Pepsi
What brand can you not live without?
Top Five Answers: Apple, None, Coca-Cola, Google, Starbucks
What brand is most likely to revolutionize the branding industry in the next five years?
Top Five Answers: Apple, Google, Doesn’t exist yet, Facebook, Nike
What brand do you think is truly (going) “green”?
Top Five Answers: None, Toyota, BP, Body Shop, Honda