Archive for March, 2009

H&M spring summer collection is launched online with a
minisite . Users can change the models’ outfit just with a click,
the changing dress effect is great. The collection is connected
with Facebook, you can actually comment each single outfit
on the social network just like you do with your
friends’ photos (great brand connection with the youth)

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Brandchannel’s 2009 brandjunkie awards, highlighting the thoughts
of more than 4,000 marketers around the world.

Which brand provided the best retail environment?
The Top Five: Apple, Target, Walmart, Starbucks, Ikea

Which brand launched the quirkiest name?
The Top Five: Snuggie, Koodo, Ziggo, Cuil, Timeless

Which brand produced the most innovative and enticing packaging ?
The Top Five: Apple, Coca-Cola, Method, Pepsi, Innocent

Which brand had the most successful viral marketing?
Top Five Answers: Facebook, Apple, Obama, Google, Nike

What brand orchestrated the most effective rebrand?
Top Five Answers: Pepsi, Walmart, Thomson Reuters, Xerox, Woolworths (Australia)

Which brand truly made an effort at being green and eco-friendly?
Top Five Answers: None, Toyota, Apple, The Body Shop, British Petroleum

Which nation brand improved its appeal the most?
Top Five Answers: USA, China, India, Australia, Brazil

What was the most inspiring brand?
Top Five Answers: Apple, Obama, Nike, Coca-Cola, Google

The big winner this year is Apple (again)

For more on Brandchannel’s 2009 brandjunkie awards:

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All the way from NZ… a light hearted brand.
Fresh ads for “just” orange juice. Advertising Agency:
Zephyr WPD, Auckland, Australia

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After launching a new design in January, PepsiCo retains Arnell Group to redesign its Tropicana Pure Premium orange juice cartons as part of its new ad campaign. Consumers revolt and demand the old packaging back. Two months and a reported US$ 35 million later, PepsiCo reverts back to the original Tropicana packaging.


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I’m not a snob about coffee – I like instant. Also, I am a big fan of the
Starbucks brand. The marketing world is being sceptical about its new
launch of Starbucks Instant coffee… I am not sure,
with the right brand and good brand work it just might work.


More on

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Sale ads can be as powerful as image ads.
Advertising Agency: Lowe & Partners Malaysia


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A real eco friendly bottle!

The 360 Paper Bottle is the first of its kind in the world, and a true environmentally-friendly solution to the problem of plastic water bottles. Done very nicly by

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