Brandchannel’s 2009 brandjunkie awards, highlighting the thoughts
of more than 4,000 marketers around the world.
Which brand provided the best retail environment?
The Top Five: Apple, Target, Walmart, Starbucks, Ikea
Which brand launched the quirkiest name?
The Top Five: Snuggie, Koodo, Ziggo, Cuil, Timeless
Which brand produced the most innovative and enticing packaging ?
The Top Five: Apple, Coca-Cola, Method, Pepsi, Innocent
Which brand had the most successful viral marketing?
Top Five Answers: Facebook, Apple, Obama, Google, Nike
What brand orchestrated the most effective rebrand?
Top Five Answers: Pepsi, Walmart, Thomson Reuters, Xerox, Woolworths (Australia)
Which brand truly made an effort at being green and eco-friendly?
Top Five Answers: None, Toyota, Apple, The Body Shop, British Petroleum
Which nation brand improved its appeal the most?
Top Five Answers: USA, China, India, Australia, Brazil
What was the most inspiring brand?
Top Five Answers: Apple, Obama, Nike, Coca-Cola, Google
The big winner this year is Apple (again)
For more on Brandchannel’s 2009 brandjunkie awards: