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Archive for the ‘cosmetics’ Category

ONSLAUGHT

We love “Onslaught”, the sequel to Dove’s Cannes Grand Prix-winning viral “Evolution”.

In one brief minute, it indicts the culture’s obsession with Barbie-doll exteriors, raises the consciousness of girls and women and exposes the inner ugliness of the so-called beauty industry. And you can’t take your eyes off of it for a second.

(adage)

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Some Milan souvenirs:

1. Motorola  at the Duomo

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2. Dove Pro Age Open Air Exhibition “Because Beauty has no age”

Beautiful ageless women, beautifully photographed by Annie Leibovitz.

This beautiful brand idea is just getting better and better with time…

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3. H&M at the heart of the fashion capital 

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4. Agent Provocateur delicious windows at La Rinacente

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5. Food with a LogoItaly’s style and fashion capital has a new idea: fashion on a plate.

In the last year, almost every designer has opened a branded bar , cafe or restaurant, with architecture and menus that reflect their style.

Feel like having a lunch with a logo ?

Just choose from the terrace at the Bulgari Hotel, the Gucci cafeat Galleria Vittorio Emanuele, Roberto Cavalli’s Just Cavalli cafe
At the end of via Montenapoleone, the Emporio Armani Caffe, on Corso Venezia D&G Martini bar or D&G GOLD complex.

Now that’s a tour !

Just Cavalli Cafe

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The Gucci Cafe

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The D&G Extravaganzas

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Refreshing lifestyle positioning for the toothpaste brand – Rembrandt.

No fake smiles, animated curves of PH levels, dentists testimonials, boring package design etc.

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