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Archive for the ‘guerilla’ Category

The geniuses from Waskman came up with a very original idea to advertise the new Vodafone “Oficina Movil” (“Mobile Office”) service, communicating the 3G advantages for  small businesses .

So after a while of thinking who the target was they realize THEY could be the perfect target, so they proposed Vodafone moving their offices to the middle of Madrid and Bilbao for three weeks, writing about the whole process in a few sites.

they built  a glass “cage”  ten meters above ground level and conducted their business from there, while  a live webcam broadcasting what was happening inside the “new” offices.

vodafone

(adverblog)

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We live in a world that bombards us with fear-inducing marketing aiming to convince us that we’re too ugly, too fat, or too old so that we’ll go out and buy stuff to fix it.

How often, if ever, do we get sweetly and succinctly told that there’s nothing wrong with us?

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It’s the simplicity behind You Are Beautiful that makes its message so immediate and powerful.

The creators of the site and all it’s members are anonymous, choosing to let their message speak for itself.

Collaborators design different versions of the three words “you are beautiful” and then hi-jack public areas that would normally contain advertising. From more traditional graffiti spaces to usurping billboards and lining the insides of advertising-riddled subway cars, the idea is to replace the ubiquitous consumer-driven messaging we normally see with a compliment.

A little burst of positivity, unexpected in the midst of buy-buy-buy messaging, that asks us to do absolutely nothing but feel good about ourselves.

(Josh Spear)

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Procter & Gamble has been putting a twist on an increasingly popular marketing tool — the pop-up store — with a Canadian concept that serves as branded entertainment, sampling and multi-brand marketing channel.

The Look Fab Studio, set to close May 13 after a one-month run in the heart of Toronto’s hip Yonge St. shopping district, combined six of P&G’s top beauty brands under one roof, offering makeovers, beauty advice and lots of samples.

Also, P&G ran a series of four two-minute “Showmercials” nationwide on “eTalk,” a daily entertainment-news show, featuring the celebrity makeup artist for the program, Paul Venoit. The entertainment show did some of its celebrity interviews during the period at the Look Fab Studio. P&G also offered visitors to Look Fab chances to win a trip to this month’s finale of “Canadian Idol,” collecting their data in the process.

Look Fab may be the most fully integrated pop uu store ever, as well as the first to market multiple brands at once.

While P&G already can display its products and hand out samples in thousands of stores, a program like Look Fab gives it the opportunity to do so in an environment where none of its rivals are competing for attention. But with six brands involved, it can also spread the cost of some fairly expensive Toronto real estate across a lot of budgets.

The P&G spokeswoman :”Based on the traffic, the studio is always busy, so from that perspective it’s been a success. And the buzz generated around it has been very positive.”
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(Advertising Age)

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Beautiful guerrilla from Cairo.

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(adgoodness)

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Urbancurators is a really cool idea from Rhode Island School of Design .

A team of students run around town  putting fancy frames on urban objects and inviting the viewer to regard it as art. (via gridskipper)

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We remember with great admiration the brilliant BritArt guerilla launch campaign by Mother, which used the same strategy back then in 2001.

 

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Smart guerilla from the beaches of Mumbai, India

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