New smart, beautiful, colourful and free spirited posters.
A somewhat provocative ad from McDonalds, Sweden
“We don’t hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians.”
At bottom: “Nor Swedes, South Koreans or Norwegians. We hire individuals. We don’t care what your surname is. Because ambition and determination have nothing to do with your nationality. McDonald’s is one of the most integrated companies in Sweden, with as many as ninety-five nationalities working for us. Join us at mcdonalds.se.”
The report is a statistical analysis of just how Mr. Felton spent this past year.
The astonishing document not only breaks down an average day in the life of it’s subject by categories including, digital photos shot, cups of coffee consumed, and miles run; it also charts Felton’s travel habits and musical tastes amongst other things via the use of truly captivating typography rich info-graphic that transform each page into what is truly a site to behold.