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Archive for the ‘retail’ Category

Starbucks’ is launching in July a new “neighborhood” concept store under
the name “15th Avenue Coffee & Tea” (“Inspired by Starbucks”)
that adds beer wine, new food choices and live entertainment to the menu.
Starbucks sees it as:”the next evolution in coffee”.
The first three cafés will be in Seattle.

It will be intresting to see how it goes…

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RECESSION MARKETING

With the recession taking a big bite out of consumer spending, Ad Age takes a look at who is fighting back and doing so effectively.

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Vitamine Water opened a new store in London.
As well as featuring product the store also includes a ‘thoughts wall’ which allows visitors to record their initial thoughts after trying the new product.
The store accommodates brand inductions, training, interviews and meetings, as well as the customer brand experience.
The store’s location is great in creating a hub for media and sampling activity all over London.
The brightly colored drinks adorn the walls while a whiteboard offers the chance for visitors to review the samples they’ve received.

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Soap folks Method have set up a pop up store on Broadway as part of a chemical amnesty.

New Yorkers can bring in their old chemical-based products and exchange them for Method goodness – and M-Fans can buy 5 products for $20 and get a nice eco-bag to carry them. There’s also a photo booth for folks to confess their cleaning sins.

The shop is built around the theme of ‘Detox New York’ and represents Method’s ongoing efforts to change the way people clean. The company believes that harsh chemicals and toxins have no place in your home, your body, or your cleaning products.

The shop is staffed with product experts who can answer questions about Method’s cleaning products and offer tips on their use.

 (PSFK, people against dirty)

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Fallon strategic planners Aki Spicer and Alyson Heller explore the 360° influence that modern design has on the experience of  brands.

(slideshare)

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DYI APPLE STORE

If you want to re-model your home in the style of an Apple store, oobject has tracked down 24 items that you will need to get the job done.

obssesive indeed, that’s why  we like it so very much.

see the full post here

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