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Archive for the ‘travel’ Category

HSBC recently surprised travelers at Heathrow Airport with a temporary, build-your-own magazine shop, where visitors were given the opportunity to pick and mix articles they liked from various mags to create their own ‘perfect travel companion’.

Over the two week event created by Cunning, 2,030 customized magazines were created, and more than 7,000 travelers visited the stand.

Watch the video for some happy traveler reactions:

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 An advertising campaign titled “This is New York City” will feature outdoor posters, internet advertising and a TV spot. Plus, the NYCVisit website features ways for visitors to plan their trip.

The city will spend $30 million over one year to compete with other U.S. cities for tourism bucks (for instance, Las Vegas spends $127 million in advertising annually).

Last year, NYC had 43.8 million visitors, which, according to the city, supported more than 350,000 jobs and had an annual economic impact of nearly $25 billion.

The campaign aims to attract 50 million visitors by 2015.

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(gothamist)

 

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Some Milan souvenirs:

1. Motorola  at the Duomo

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2. Dove Pro Age Open Air Exhibition “Because Beauty has no age”

Beautiful ageless women, beautifully photographed by Annie Leibovitz.

This beautiful brand idea is just getting better and better with time…

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3. H&M at the heart of the fashion capital 

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4. Agent Provocateur delicious windows at La Rinacente

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5. Food with a LogoItaly’s style and fashion capital has a new idea: fashion on a plate.

In the last year, almost every designer has opened a branded bar , cafe or restaurant, with architecture and menus that reflect their style.

Feel like having a lunch with a logo ?

Just choose from the terrace at the Bulgari Hotel, the Gucci cafeat Galleria Vittorio Emanuele, Roberto Cavalli’s Just Cavalli cafe
At the end of via Montenapoleone, the Emporio Armani Caffe, on Corso Venezia D&G Martini bar or D&G GOLD complex.

Now that’s a tour !

Just Cavalli Cafe

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The Gucci Cafe

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The D&G Extravaganzas

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HONG KONG

Half of us spent the last week in Hong Kong.

Here are some souvenirs from this amazing city:

GREAT DESIGN SHOPS:

1. Design Gallery at the Exhibition Centre

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2. Homeless on Gough st, Central

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As you can see both shops (and some more) took part in a most clever campaign, seamlessly combining art and commerce, by artist Carrie Chau who chose to set his “Black Sheep” exhibition outside the traditional Art Gallery, at the heart of the grand Time Square shopping mall.

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The exhibition feature over 100 pieces of original artworks, a 2.5m tall Black Sheep sculpture, the release of her new book and a whole range of new products out of her paintings which are also sold at the best design shops.

3. GOD on Leighton Centre, behind Time Square, Causway Bay

5 floors of sheer delight.

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LIQUIDS

Hong Kong is a great place for meeting new exciting drinks in terms of flavours, textures and of course packaging.

Please note, we are clueless when it comes to alcohol, so we are sticking to  water, tea and juices…

1. Fresh and delicious juices by Ju-Ju’s in the nicest containers

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2. Watsons water

        

3. Functional tea by Health Works – Chinese Urban Healing Tea

A brilliant concept of tiny little Tea Kiosks located only in MTR stations, offering hot cups to go and a huge variety of infusions, from positive thinking to pinkish glow, to vitality, focus, slimming and more.

Hard to  resist the promises.

4. 5 senses tea

Hard to  resist the package.

ART

1. Mall Art

Like the big local and international fashion brands, art has been popping up all over Hong Kong  malls.

The 2007 Sovereign Asian Art Prize sponsored by Louis Vuitton, is yet another example.

This exhibition, placed at The Landmark, features 30 works by the finalists of  Asia’s largest art competition, the Sovereign Art Foundation prize.

Entries were judged both by a panel of experts and the public, this is our choice…A Boy and Girl , by Kumi Machida, Japan

2. Galleries

Some of the lovely images staring at you from the front windows on Hollywood St.

3. Market Art

A fantastic display on Cat Street, the Antique Market

4. Street Art

The 3 wise men guarding the street

Marketing and Advertising

1. M&M and Bossini – Miss Green Campaign

M&M’s has partnered with local apparel brand Bossini to promote its dark chocolate and crispy mint flavours which are green as the Bossini’s logo  .

The theme of the Miss Green campaign titled “The dark side and fresh side of Miss Green” asks consumers to vote for  either dark or fresh side of Miss Green, and will have the chance to win a trip to either Hawaii or Paris.

Bossini has launched M&M’s Miss Green collection of apparel and merchandise available in stores.

2. MTR campaign encouraging you to exercise on any chance you have

3. A funny Econimist Billboard

THE COOLEST SNEAKERS SHOP

Billionaire Boys Club, a fashion open their flagship store in Hong Kong .

 The store which is designed by the allmighty Wonderwall (who has also designed stores for Bape), has three floors.

The first two floors themed under an “Ice Cream” parlor while the third floor takes you into space and onto the moon.

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More about this store here.

That is all for now, we hope the next trip to  Hong Kong will come soon.

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