Archive for the ‘works’ Category


We just came back from GSMA mobile world congress in Barcelona.We were kindly invited there by the lovely people at modu, with whom we were lucky enough to work on corporate identity and creative concepts for this exciting event .
Together with more than 90 employees and partners, we took a day trip from Tel Aviv to Barcelona to witness  the buzz, excitement and curiosity around modu.Visitors were literally flocking around the tiny booth, potential partners and members of the press were crowded in the hospitality suit, wanting to know and see for themselves what this fuss is all about and who or what the hell is this modu?
Well, modu is the new clever invention coming straight from the people who brought the memory stick to this world, led by the visionary Dov Moran.

The modu concept  is  unique  in the mobile world, which like all fantastic inventions is quite simple really.

modu concept  is all about transformations, morphing, flexibility and boundless possibilities.

modu takes the regular mobile  handset concept and breaks it to two pieces, then you are left with:

1. modu – a sleek & tiny fully functional phone, which carries your data, memory and contacts all around.

2. jacket – the cover, in charge of looks and enhanced functionality.

now, imagine  you could take this little modu, slip it  into a variety of stylishly designed modu jackets and turn it into a multitude of different phones or devices in a matter of seconds, without needing to pay as much for those devices as you would if they were standalone products — sounds interesting, right?

But the dream does not stop here. modu has lots of friends, called modu mates. these guys are  modu-enabled consumer electronic devices such as Personal Music Players, Digital Cameras or DECT Phones. By slipping modu into modu mates you can infuse wireless capabilities to these mates.

Add to all of the above the affordable pricing, and you have, most likely, a winner.


The modu phone will be available from the 1 October in Israel, Italy and Russia to start with.

See catalogue here, read engadet fantastic report,with some more pictures.

modu flags:

modu billboard at the heart of the exhibition zone:
concept:brandon/ design:nascent


modu small booth is getting huge attention:


modu hospitality suit from the outside:


modu hospitalty from the inside, presenations are happening eveywhere…



modu display panels inside presentation room:

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modu celebrity, posing to the non stop clicks of media cameras


good luck modu boys and girls, it was fun.

-more reviews from Barcelona unveiling:

zdnet,gizmodo, treehugger, pocketlint, cnet , springwise


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Our friends at modu released a teaser video about 2 days ago.

So, what do you think this modu is all about?? 

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The Tel Aviv Stock Exchange launched it’s second open air exhibition along Rothschild Blvd, exhibiting artistically designed elements under a specific theme, created by artists commissioned by the different 100 leading companies listed on the TSE.

This year’s theme is “Global View”.

Each company received a giant ball to express it’s “Global View” .

Truth is we got tired and bored from crafted penguins, lions, benches, bulls and other animals which we do not remember, parading the streets during the last years.

But putting our personal feelings aside, here is the one we helped created for our friends at orange pus some others we liked.

1. orange

orange globe is a reflective planet, made from many little mirrors through which the people, the action the surroundings and the natural lightning , are constantly reflected while constantly changing.

At the center of the globe we printed the words: you are the world is you are the world is you …

This human centric and dynamic globus is of course a reflection of the brand’s philosophy.

Concept: Brandon

Artisit: Tzur Barak

At 5 PM


and some more…

2. An environmental globe created by Adital Ela , we do not remember for which company.

This globe has a wheel ,   the ball lights up in different colours by spinning it.

3. A globe in a bird’s nest

4. A clockwork planet or something, we didn’t get the idea but we liked it

5. The world is a tree?

6. A mosaic planet

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We love all of our projects of course, but every once in a while there is a very special one who makes us burst with pride!

Such one is the new line of Energy functional granola bars, which was created by Brandon as part of a repositioning assignment.

The new line includes 6 different bars, varied in functions, colour and flavour:

1. Boost : enriched with caffeine designed for the daily “off peaks”


2. Daily : enriched with Vitamin Complex designed for the general wellbeingene.jpg

3. Start : enriched with Omega 3 designed as a breakfast fix


4. Sport : enriched with L-Carnitine and Amino Acid designed for the GYM


5. Light : enriched with L-Carnitine and Fibers designed to help the Dietslide4.jpg

6. Enjoy: enriched with …chocolate, designed to quick indulgent


The new bars are welcomed by consumers with great enthusiasm at the stores!

Package design and concept : Studio Baruch Nae

Launch TV Campaign by Adler Homski:

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When the good people from Bank Adanim approached us last summer, it was a small and quiet old fashioned bank specializing in mortgages and competing with the mortgage departments of the giant banks in the country.

We looked for new ways to turn this down side to an up side and offered them to position the bank as the only Private Bank in the mortgages category.

A Private Bank which is open for all, no matter how big or small their account is.

The new positioning launched an entirely new approach which led to some exciting and  innovative products such as Dynamic Mortgage,  brand new internal design of branches, face lift to web site, unique customer relations and advertising campaign.

Here are some examples, designed by our dear friends at Dear:

1. New logo



2. Mortage in a Box , a special kit including all the relevant documents of the loan


3. Survival for the big move :


4. Rates calulating tool:


5. Direct mail:


 6. Ads and posters


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