When they’re not praying, sleeping, or shining their bald domes, the Trappists of Western NY’s Abbey of the Genesee devote themselves to bread,using medieval fermentation processes . We love the story, the design and the sampler .
Archive for May 10th, 2007
MONK’S BREAD
Posted in branding, design, food & drinks on May 10, 2007| Leave a Comment »
ABSOLUT SAD
Posted in advertising, branding on May 10, 2007| Leave a Comment »
Absolut ditched it’s iconic bottle shape ads in exchange for views of the world as the brand likes to see it…”in an Absolut world”.
For what it’s worth…we think it’s a shame.
For they may be good ads but they are nothing like the classic quirky ads which placed Absolut bottles in hundreds of unique situations around a theme, setting your imagination fly …like any other great work of art. Absolut was a brand that provided delight both to the creators of the ads and the viewers, now it’s simply makes ads.
It’s a classic sad case of a great brand losing interest in one of it’s greatest asset .
INNOCENT for KIDS
Posted in advertising, food & drinks, TV advertising on May 10, 2007| Leave a Comment »