Archive for November, 2007
IBM released an interesting new report earlier this week that predicts the end of advertising as we know it within 5 years.
The report observes four change drivers tipping the advertising industry balance of power:” control of attention, creativity, measurement, and advertising inventories.” Consumers’ attention has shifted, with personal Internet time rivaling TV time.
Consumers have tired of interruption advertising, and are increasingly in control of how they interact, filter, distribute, and consume their content, and associated advertising messages. IBM’s survey findings demonstrated that half of DVR owners watch 50 percent or more of programming on re-play, and that traditional video advertising doesn’t translate online: 40 percent of respondents found ads during an online video segment more annoying than any other format. Amateurs and semi-professionals are increasingly creating low cost advertising content that threatens to bypass creative agencies, while publishers and broadcasters are broadening their own creative roles. Advertisers are demanding accountability and more specific individual consumer measurements across advertising platforms. Self-service advertising exchanges are attracting revenues that were once exclusively sold through proprietary channels or transactions.
We love the artworks submitted to the international design competition ‘love your earth’ co-organized by designboom and DA, the design association of
The theme of this competition was to create a piece of graphic artwork to raise environmental awareness.
The competition had 3871 designers from 98 different countries participate.
Here are the winners: