BUMPER STICKERS, FOR YOUR SHOES!

“Bumper Stickers” for your sneakers… why not ?!

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LEVI’S NEW CAMPAIGN – GO FORTH

Levi’s new campaign-titled Go Forth by Wieden + Kennedy Portland draws
on the brand’s heritage as the American jeans.
The Levi’s brand has been incoherent in the last few years, having lost the strong position it struck in the 80s and 90s. Go Forth campaign wants to reflect the brands history but also to refresh and reinvent the idea of a pioneering spirit for the times in which we live.
One can ask is it Levi’s or Abercrombie & Fitch?!

The new website: ( goforth.levi.com)

TV spot

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H&M IS ROCKING

H&M spring summer collection is launched online with a
minisite . Users can change the models’ outfit just with a click,
the changing dress effect is great. The collection is connected
with Facebook, you can actually comment each single outfit
on the social network just like you do with your
friends’ photos (great brand connection with the youth)

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DIESEL WINDOWS @ BARCELONA

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FIND YOUR MATCHING SOUL

How brilliant is this one ah?

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MILANO

Some Milan souvenirs:

1. Motorola  at the Duomo

2. Dove Pro Age Open Air Exhibition “Because Beauty has no age”

Beautiful ageless women, beautifully photographed by Annie Leibovitz.

This beautiful brand idea is just getting better and better with time…

3. H&M at the heart of the fashion capital 

4. Agent Provocateur delicious windows at La Rinacente

5. Food with a LogoItaly’s style and fashion capital has a new idea: fashion on a plate.

In the last year, almost every designer has opened a branded bar , cafe or restaurant, with architecture and menus that reflect their style.

Feel like having a lunch with a logo ?

Just choose from the terrace at the Bulgari Hotel, the Gucci cafeat Galleria Vittorio Emanuele, Roberto Cavalli’s Just Cavalli cafe, 
At the end of via Montenapoleone, the Emporio Armani Caffe, on Corso Venezia D&G Martini bar or D&G GOLD complex.

Now that’s a tour !

Just Cavalli Cafe

The Gucci Cafe

The D&G Extravaganzas

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FASHIONABLE FOOD

These delicious ads combines the best of Italian food with the best of Italian fashion as a reminder about just how many of the good things in life come to us from the Italians.

(eternally cool)

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REAL STYLE HELSINKI

Just what The Sartorialist is for New York, Hel-Looks is for Helsinki: a website documenting street style.

And Oh, they have tones of it. Great photos too.

Thanks Nava!

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THE FUTURE is HUMAN

Human After All is a Stunning ad campaign with a futuristic theme from Diesel.

In Diesel Future we will probably look much more sexier, so will our cars and buildings, but we will still need to face the same oh so human issues such as flight delays, trouble with car/ boy/girl friend or the Ikea building instructions.

Clever, touching and so stylish. As always with these good people.

(notcot)

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HUGGIES JEANS

Huggies Israel launched a limited edition of diapers designed as jeans.

The new line is a product of a cooperation with Shenkar School Of Fashion & Design.

Yes, there are many who think this is silliness at best but we think this is an example of fresh thinking and good marketing.

Diapers could be more than just No.1 and No.2 containers, they are the baby’s main clothing piece and sometimes the only piece of cloth during summer, so why not give them the look and feel of cloth?

The display in the pop store they launched launched for the launch:

pic fromFlickr

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